Saturday 15 October 2011

The Archers Wednesday 12th October 2011: Debbie presents … the Super Dairy!

  • You’re not a woman if you don’t say anything?
  • Conflict of interest, surely?
  • “What’s not to like?”
  • Tom’s oblivious
  • Why doesn’t Brian want Debbie to tell Adam?



You’re not a woman if you don’t say anything?

Annabelle was very welcoming to Debbie at Borchester Land’s Board meeting.

Seems she was glad to have another woman.

Seems Barbara doesn’t count as she doesn’t utter a word.


Conflict of interest, surely?

Brian and Debbie have already discussed that Home Farm would be part of the Super Dairy project.

He doesn’t chair the Board meeting, as he has an obvious interest, but he hasn’t exactly told the Board that he’s planning to directly profit.

Seems he’s “playing his cards close to his chest”. Which he’s often apt to do.

[Annabelle] “And create fascinating possibilities out of airy nothing”


“What’s not to like?”

Debbie’s presentation to the BL Board went along the lines of:

[Debbie] “What I’m proposing would simply be a high performance, high welfare, high profitability dairy enterprise of which there are many in mainland Europe”

She reckons it makes good business sense – good farming sense – good environmental sense:

[Debbie] “What’s not to like?”
So Debbie’s plan is to have 1,000 cows each producing 10,000 litres of milk per lactation. They’ll be fed almost entirely fed by crops grown on the estate. The running costs are seemingly high BUT if Home Farm comes in, they can feed an extra 500 cows, with the same running costs but higher return.

(crafty Brian – very crafty)

The BL Board does ask about whether it’d put other farms at risk – whether BL would be alienating their actual Mart customers. And what about the milk markets not being guaranteed? And the cost of feed, especially if crops fail?

But Debbie reckons that they’re a different market to the traditional dairy farms. And that the estate will control its own costs – plus it’ll be a large enough customer to be able to strongly negotiate with suppliers.

So what does the Board vote?

A resounding Yes.

Oh my.

Ambridge residents won’t be pleased at all.

I predict Lynda and a placard …


Tom’s oblivious

Pat and Tony had just helped birth two calves. It doesn’t lighten the mood, though.

[Pat] “I can raise them, but I can’t sell their products”

In that frame of mind, the last thing they needed was Tom’s ‘good’ news.

He comes bursting in to tell them that Underwoods has agreed to sell tom Archers’ Borchester Sausages.

[Tom] “This proves it. Rebranding will solve our problems. This could be a turning point for all of us!”

Sorry – but is Tom really that thick? Does he have an utter lack of empathy? Is he actually a sociopath?

As Tony and Pat discuss later on:

[Pat] “I feel dreadful I can’t be as happy as he can … I don’t want him to think I begrudge him his success”

[Tony] “Pat, he was so high in it he didn’t really notice how we were reacting”

As Pat says – she and Tony out everything they had into the Bridge Farm brand. She personally worked so hard on getting into Underwoods in the first place, and was rightly proud of what they’d achieved.

[Pat] “Then it came all crashing down”

Tom really does need a slap. Fair enough that he gets on with making his business a success, but not without any tact around his poor folks.


Why doesn’t Brian want Debbie to tell Adam?

Adam knows Debbie is back over, but doesn’t know she’s presenting to the BL Board.

Brian’s lied to him, and said Debbie’s back to help Jennifer not be so lonely – and he’s also sent Adam out to break apart and sort the combine, to distract him.

Hmmm.

Adam’s a partner alongside Brian and Debbie in the Home Farm business, so he has to agree.

[Debbie] “Let’s hope I can have the same effect on Adam”

[Brian] “Slow down, there no rush … tricky conversation”

What’s Brian’s issue?

They should have told Adam in the first place.

But surely Debbie would be better breaking the news?

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